Goals and Objectives
Increase user engagement and satisfaction by redesigning the EVBOX app UI to streamline the EV charging process and enhance usability.
User Research(Responsible)
Performed surveys and interviews with current EVBOX app users to identify pain points and usability issues.
Analyze app usage data to understand which features are most frequently used and where users drop off.
User Personas(Responsible)
Personas to represent different user segments with varying needs and preferences.
Create Wireframes and Prototypes(Responsible)
Used Figma to create wireframes depicting the new app layout and navigation structure.
Developed interactive prototypes to visualize the user flow and gather feedback from stakeholders.
Design UI Elements (Accountable)
Design visually appealing UI elements such as buttons, icons, and menus consistent with the EVBOX brand identity.
Ensure accessibility and usability by following best practices for color contrast and font size.
Implement Front-End Development(Consulted)
Use HTML, CSS, and JavaScript to code the front-end of the new UI based on the finalized designs.
Ensure responsiveness across different devices and screen sizes for a seamless user experience.
Conduct Usability Testing (Responsible)
Recruit participants representative of the target user personas to test the new UI.
Observe user interactions, gather feedback, and identify any usability issues or areas for improvement.
Iterate Based on Feedback(Accountable)
Analyze usability testing results and iterate on the UI design to address any identified issues.
Make adjustments to improve navigation, clarity, and overall user experience.
Integrate Analytics Tools (Responsible)
Implement Google Analytics or similar tools to track user engagement, app usage metrics, and performance data.
Set up event tracking to monitor specific user actions such as charging session bookings and account registrations.
Launch and Monitor Performance (Responsible)
Roll out the new UI to a subset of users initially to gather real-world feedback.
Monitor key success metrics such as DAU, NPS, conversion rates, and app performance.
Continuously analyze data and user feedback to identify areas for further optimization post-launch.
Skills:
UI/UX Design: Understanding user behavior, wireframing, prototyping, and creating visually appealing interfaces.
Product Management: Defining product requirements, prioritizing features, and overseeing the development process.
User Research: Conducting surveys, interviews, and usability testing to gather insights into user needs and preferences.
Data Analysis: Analyzing user feedback, app usage data, and performance metrics to inform design decisions.
Project Management: Efficiently coordinating tasks, timelines, and resources to ensure timely delivery.
Tools Used:
Design Tools: Figma for wireframing, prototyping, and creating UI designs.
User Research Tools: Typeform, Interviews and In-app surveys for conducting surveys.
Analytics Tools: Google Analytics for tracking app usage, user behavior, and performance metrics.
Communication Tools: Slack and MIRO for team collaboration and communication.
Success Metrics:
User Engagement: Increase in session duration, and frequency of app usage.
User Satisfaction: Improvement in Net Promoter Score (NPS), and customer satisfaction scores (CSAT).
Conversion Rate: Higher conversion rates for desired actions like EV charging session bookings, account registrations, or purchases.
App Performance: Decrease in app load times, crashes, and error rates.